We build what’s next in health.
Goodness Labs is a venture studio that helps founders launch and grow transformative companies with speed and precision.
Most health startups don’t fail on science, they fail on execution.
We bring together capital, infrastructure, research, talent, and growth expertise into a repeatable system.
Our Capabilities
Proven Venture System
You bring the insight. We bring the engine. Founders join a structured venture creation process with clear milestones, from validation to launch. backed by experienced operators who’ve done it before.
Full-Stack Product & Technology
From AI-powered tools to compliant digital platforms, we build ready-to-scale tech products fast. Our modular tech stack handles diet engines, quizzes, APIs, diagnostics, and patient-facing UX.
Brand & Customer Experience
Health is emotional and trust-driven. We craft brands that speak to real pain points and deliver clean, compliant, high-converting experiences, across web, app, packaging, and beyond.
Rapid Validation Infrastructure
We don’t wait to raise money to test. Our in-house growth team launches paid traffic funnels in weeks, not months, to validate real user demand, messaging, and CAC before full-scale launch.
Our Portfolio
Keto
Functional foods makes keto weight loss effortless.
A consumer health brand tackling the $20B+ global keto market with functional foods (shakes, chocolates, gummies) and a tracking app that ensures measurable weight loss results through testing, CGM integration, and coaching.
Goodness Nutrition
Super greens made delicious.
A precision nutrition platform combining DNA and biomarker testing with AI-generated diet plans, personalized supplementing, and lifestyle tracking solving the failure of generic diets by delivering evidence-based results.
Femmy
A perimenopause brand.
A women’s health brand addressing the underserved perimenopause market through hormone-based diet plans, targeted supplements, and app-based symptom tracking, providing scalable, science-backed relief for a massive and growing demographic.
Our approach
We combine clinical thinking, lean testing, and shared systems to move quickly and build with confidence.
Discover
We identify real health problems and test early demand fast.
Build
We co-create the brand, product, and business model with our expert team.
Launch
We go to market, scale what works, and support through growth or spinout.
- Choosing a selection results in a full page refresh.
- Opens in a new window.